John Richmond.. what a culprit!





So I was speaking at a music conference the other week. Thinking all of the attention is on me of course, and I get more questions and pictures taken of MY SHOES! I got a ton more publicity than usual from even fashion press simply due to what I was wearing. What the heck you wonder? I wondered too! I’m guess when I think about it more, i’m not really surprised though. The shoes in question are actually John Richmond’s that were purchased as a gift in Italy.

If you don’t know who John Richmond is, he’s an awesome indie influenced designer. John Richmond is a celebration of the energy, creativity and unpredictability of youth and street culture. Each line is heavily influenced by musical movements, blended with “street chic”, John’s own irreverent style and luxurious precision. These fundamental elements of the philosophy have led to the iconic slogans “Destroy, Disorientate, Disorder”, “Diamond Dog” and “Eat Cake”. John’s close ties with the music industry have led him to dress stars such as Madonna, Mick Jagger and Annie Lennox.

What an unexpected and creative way to gain publicity! I guess celebrities do it all the time, but who knew it could work for me on a business-level. If you are trying to break your brand into the industry or even new market areas, such as fashion, music, or the internet, try to think out-of-the-box when it comes to your marketing campaigns. Categorized Pixel Advertising is a great new and inventive way of marketing. It’s unique in that makeaquick.com utilize flash technology to make sure that your advertisement is visible.

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