What’s happening? It's Colin again for Makeaquick.com and I have got a hot topic for you today. Have you seen those advertisements lately, overstimulating your mind with information from top search results for keywords like ‘Hawaii’ and ‘tickets’? At the end of the commercial you are directed to a new search engine, excuse me I mean ‘decision-making’ engine. If you have no idea what I’m talking about watch the video below and you will hopefully gain more clarity throughout the rest of this post.
Basically Bing.com is Microsoft’s $100 million marketing campaign aimed at capturing a chunk of Google’s growing loyalists. It appears as though Microsoft’s main concern at this point is merely web surfers devoted to search engines and a better searching experience. If you want to see some of the ‘real’ people staking their claims of life before and after Bing.com, click on the linked words. The testimonials go as far as showing a user on a Google search page. The question arose in my mind whether or not Google would offer any sort of response to all this Bing.com hoopla and it has been confirmed that the minds behind Google Docs, Google Maps, and the expanding list of Google apps, are not focused on just search engine results. They are focused on a Google operating system; Google Chrome OS. Check out an AP reporting of it. The Google Chrome web browsing software was released in late 2008 and as of yesterday, plans are full speed ahead to get an open-source operating system on computers for consumers by the second half of 2010. According to reports, the OS will be designed for “budget-conscious consumers primarily interested in surfing the Web.” Okay so all this information is all fine and dandy but how does it relate to you, the consumer and Microsoft, the billion dollar software giant? Let’s start with you. When Google Chrome OS is available, you will have four major competitors for your business; Microsoft’s Windows, Mac OS X, Google Chrome, and Red Hat’s Linux. If you have been keeping up with my posts, you can probably guess which way I’ll lean. To be sure, I will continue investigating all options. Microsoft hopes consumers will continue to go and get a computer with Windows OS preloaded, curbing their software autonomy. This is where Google slides into play. Now computer shoppers will have to pause for a moment and think about which software giant they want curtailing their personal computing experience. Which one will you choose?
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